Making your site intuitive, so that your customers can find what they want quickly, easily and with not a single wasted click.

How often have you visted a website and clicked around fruitlessly, looking for the information you need? Most customers have a very short attention span when browsing and will give up very quickly if the content they need is hard to find.

Three clicks

If your content is more than three clicks away, chances are that it will never be seen by anyone. This means that how you structure your site is of paramount importance. At Wholething we can give you guidance on how to build your site architecture to be most effective, and can advise on the conventions that are being adopted universally, such as where a Search button is most often to be found. Getting it right at this stage can make all the difference to the success of your site.